Adeel Rasheed

18 Years of Marketing and Leadership Experience

“Sales, Marketing & Leadership”

Adeel has more than 15 years of experience of operating in the FMCG sector locally and globally with giants like Unilever and ICI.

He is currently serving as the Chief Executive Officer and Executive Director at Resource Linked Pakistan.

He has extensive experience in brand equity management, innovation, operational excellence, fighting global competition, customer and trade marketing and business turnaround situations across markets in South Asia, Africa, Middle East and Europe.


Adeel takes a holistic approach to business orientation, building on strategy and challenging complex situations on rational grounds.

He has exceptional relationship management and communication skills across regions.

He has spear-headed brand and product launches, worked on innovation and strategy, alongside managing production operations and availability.

Adeel is passionate and is defined by his focus and energy in delivering outstanding results. He has clearcut KPIs and Targets to match strategy and execution with consistency and has retained that over time


  • Brand Equity Management
  • Project Management
  • Customer and Trade Marketing
  • Operational Excellence
  • Organisational Skills
  • Global Competition Dealing
  • Leadership and Management
  • Budgeting and Pricing
  • Communication Skills
  • Materials Management
  • Networking